With the market intelligence derived from DataView Planning 2.0 (P2), healthcare planners, healthcare marketers and others can better “see” the answers to a vast range of questions that impact their respective businesses. 

DataView P2 is a leading provider of next-generation mapping and reporting for the healthcare industry. DataView P2 offers software and consulting services in the area of Geographical Information Systems (GIS) and advanced analytical analysis. It enhances Data Advantage’s growing hospital market data business by strengthening our capability to offer a wider continuum of demographic, psychographic and geo-spatial analysis.

DataView P2 customers can answer very specific questions with easy-to-understand, highly visual maps and reports. These questions include:

• How has our service area changed over the past three years?
• How does our service area vary if we analyze it by (clinical) types of patients?
• Where are we losing/gaining market share (by specific service type)—and to whom?
• What secondary markets provide the highest in-migration and suffer the highest out-migration?
• What types of patients are prone to leave our service area?
• Where is the largest growth potential by service line?
• Where is the largest expected growth in the Medicare eligible population in our service area?
• How can we visualize our service area by payer mix ?
• Where are competitors located in our primary service area?
• Does our service provision match the current and future demand for service lines and physicians ?
• Based on projected demand, drive time, demographics where is our next primary care clinic needed?
• Given the demographics and psychographic of our current patients, what media outlets would best reach others like them?
• How can I help recruit a prospective physician and show the demand (and/or gaps) for his/her services, the demographic appeal—recruit him/her?
• Where should we deploy our occupational health direct sales force in relation to the businesses that they will be calling on?
• How can we better monitor bed utilization across our hospital(s) to ensure that we allocate our resources most efficiently and speed up admissions?

For more information about DataView P2, contact us.